Our Approach + Process

A website is an extension of your presence.
Let’s make it an honest one.

This process doesn’t start with wireframes or fonts. It starts with listening—not to trends, but to you. To the shape of your work. The rhythm of your sessions. The stories you hold and the care you offer. Before anything else, I want to understand who you are and how you want people to feel when they land in your digital space.

From there, the design unfolds in thoughtful layers. Values become visuals. Ideas take on structure. Words are softened, sharpened, or rewritten until they sound like you—clear, kind, and grounded. Nothing is rushed. There’s space to reflect, reconsider, and realign as we go.

We’ll co-create something that isn’t just functional, but meaningful. A home for your practice that feels like a deep breath—for you and for the people you're here to support.

And because care includes access, I reserve a portion of my availability for reduced-rate projects for BIPOC and disabled therapists. Design shouldn’t be a barrier. If this offering would support your practice, I welcome you to reach out.

Woman sitting cross-legged on a bed, holding a green credit card and working on a laptop—depicting casual, modern online engagement.

Payment, With Flexibility

This is an investment—and it should feel both meaningful and manageable. I offer flexible payment options to meet you where you are, including:

  • Standard 50/50 split (deposit + launch)

  • 3-part or 4-part payment plans

  • Extended options for larger projects

There’s no interest, just a small admin fee for longer plans. Everything will be clearly outlined in your proposal before we begin—so you can move forward with clarity and confidence.

Equity-based pricing is available for BIPOC and disabled therapists. If cost is a barrier, you’re welcome to note that in your inquiry. I hold space in my calendar each season for reduced-rate projects because care should include access.

 FAQs

  • Squarespace is a design-forward, all-in-one website platform that’s intuitive, visually flexible, and ideal for therapists and solo practitioners. It allows us to create beautiful, functional websites without relying on complex back-end development—which keeps things simpler for you long-term. It’s easy to update and scale as your practice grows.

  • At this time, I work exclusively with Squarespace. This allows me to go deep—not wide—and bring you the best possible experience. If you’re already on another platform, we can talk about whether migration makes sense and what that might look like.

  • Squarespace offers several pricing tiers, typically between $16–$23/month depending on features. I’ll help you choose the right plan during our project. Note: this cost is separate from my design services and is paid directly to Squarespace.

  • I offer flexible payment options to meet a range of needs. You can choose a 50/50 split (deposit + launch), a 3- or 4-part plan, or extended options for larger projects. There’s no interest—just a small admin fee for longer-term plans. Everything will be clearly outlined in your proposal.

  • For U.S.-based clients, taxes are not typically applied to services. If anything changes or applies based on your location, it will be clearly noted in your proposal.

  • I don’t offer long-term tech support by default, but I am here to help. Every project includes a personalized launch guide and the option to add 1:1 training. I’m also happy to answer quick questions post-launch—if something requires deeper troubleshooting or updates, I’ll let you know and can quote you for ongoing support or hourly help as needed. Squarespace also has excellent live chat and help articles for immediate tech needs.

  • Start dates vary depending on my booking calendar. I typically book 2–6 weeks out. Reach out anytime, and I’ll let you know my next available start date and hold a spot with your deposit.

  • Most projects take 4–6 weeks from kickoff to launch, depending on scope and your availability. I’ll include a proposed timeline in your custom proposal so you know exactly what to expect.

  • Yes! I’ve worked with clients across time zones and continents. As long as we can align on communication tools and timelines, we’re good to go.

  • Yes. You don’t need to be tech-savvy or have everything figured out. My process is built for clarity, collaboration, and guidance at every step. I’ll walk with you through the whole thing, making sure it feels empowering—not overwhelming.

  • Once you're booked, you’ll receive a welcome packet with everything you need—including a client portal, timelines, and a content planner to help you gather your materials. If you need copywriting or branding help, I’ve got trusted collaborators or optional add-ons.

  • Absolutely. If your needs fall outside of my standard packages—or if you’re a BIPOC or disabled practitioner seeking a sliding-scale or discounted option—reach out. I’m committed to equity in access and will always do my best to meet you where you are.

  • We’ll co-create this together, but I’ll guide the process and handle the heavy lifting. You’ll provide insight into your practice, values, and preferences—and I’ll turn that into something grounded and functional. I’ll give clear prompts and checklists, so nothing feels ambiguous.

  • Absolutely. The intake process is designed to uncover what matters most to you, even if you’re not sure how to describe it yet. I translate feelings and values into structure and visuals.

  • Not necessarily. I can work with what you have or help you source images and design assets that reflect your practice. If you're based in Chicago, I also offer photography sessions as an optional add-on. Need a logo or visual brand? I’ve got you—branding packages and à la carte design support are available if you’d like to build that alongside your site.

  • I offer strategic support to help guide your content, voice, and tone—and I include a Content Planning Guide to make it easier. If you’d prefer to write your own copy, I offer copy editing and refinement as an add-on. I don’t outsource to outside writers—so if we work together, your words stay between us.

  • Yes. I’m committed to equity and access. I reserve discounted project slots each quarter for therapists who identify as BIPOC and/or disabled. Please don’t hesitate to mention this when inquiring—no explanation required.

  • Yes. I offer multiple payment plan options to meet you where you are, including 3- and 4-part plans, with extended options for larger projects. There’s no interest—just a small admin fee for longer terms.